In early August it was announced that gaming provider Yggdrasil had signed a new Bet 365 partnership to provide their gaming software. Talks initially began in February that will see Malta based Yggdrasil provide Bet 365 with their full product suite which includes some of the newest big games like Bicicleta, Wicked Circus and Monkey King.
Bet 365 are committed to providing the most fun games for all of their loyal members that are also of the highest quality. For this reason a partnership with Yggdrasil seems to be a perfect match, so much so that Bet 365 aren’t the first to turn to the giants as their gaming suppliers as Yggdrasil have existing partnerships with Bwin, Cherry, LeoVegas, Mr Green and Unibet. Yggdrasil have an impressive range of games including video slots, scratch games, video keno games and live lotto draws all with impressive graphics and progressive jackpots.
Now that the partnership is official the many games have already started to appear on the Bet 365 website and they will also benefit from Yggdrasil’s BOOST promotional tools and the Infinite API for gamification. BOOST provides operators with a number of features that are designed to boost engagement of players and their retention and also includes an innovative leader board.
Yggdrasil provide some of the best online casino games and have been recognised with the number of awards they’ve won including the Software Rising Star at the EGR B2B (E Gaming Review Business 2 Business) awards in 2015, this year they won Slot Provider of the Year at the same awards and Gaming Software Supplier of the Year at the International Gaming Awards. The proof really is in the pudding and Yggdrasil have proved themselves to be among the best in the industry right now and Bet 365 will feel that they are in safe hands with their games moving forward.
Both Bet 365 and Yggdrasil worked hard between February and August to ensure a smooth transition as the games and software were integrated onto the website. Both companies are very highly regarded by gamers and industry experts alike and surely they can only benefit from each other as their partnership progresses down the line. The team at Yggdrasil are always committed to developing even more games to keep their range fresh and exciting for gamers of all tastes. With even more new titles set to be released before the end of the calendar year, it’s currently a really exciting time for online gamers.