There is nothing new about the need to build brand if you want to effectively grow your business. But what many business owners fail to recognize is the power of social media. Internet marketing professionals will quickly tell you that people don’t buy from businesses, they buy from the people behind the organization. It is their personalities that establish trust and the best way to do that is to gain a following of ‘friends’ on social media websites.
The principles behind building trust when face to face with foot traffic is the same as in building online trust, the only difference is that you are developing a digital relationship that will go a long way when it comes to boosting your bottom line. Here are the four social media websites every company should sign up to.
When it comes to building a following, Facebook still reigns supreme. A short time ago they had almost 700 million users but by this point in time it is probably well over a billion and counting. An internet marketing company in Las Vegas will help you establish your presence on Facebook and help you build a following as well if they post for you at least daily. However, it is important for you to name a person who is responsible for actually communicating with your followers. Answer all questions so that you do establish trust. Soon you will be a name to contend with.
While you may personally want to send out those Tweets several times throughout the day, it is much more logical to hire an SEO company. Las Vegas is a busy place and your time is better spent helping your customers and running your day to day affairs. Because of the essential use of hashtags, building a social media presence on Twitter can be confusing but not for an expert. Keep your customers informed on any special news or sales you want to promote. Twitter keeps you ever present in your customers’ line of sight.
When it comes to LinkedIn, this is really a way in which to connect with other professionals in your market. Although you can develop a following of customers and potential customers, you will be looking for B2B relationships here. This is where professionals link up with other professionals to help each other grow their customer base through leads and to share information that may be mutually beneficial.
When you talk to your Las Vegas web design company, make sure to ask about Google+. This is quickly becoming one of the most active social media sites simply because it is Google and linked to everything Google! If you want to make your presence known and establish a huge following quickly, Google+ is perfect. With almost 400 million people actively using Google+ each and every month, you can quickly build brand, network and grow your bottom line.
If you aren’t already taking advantage of the benefits of social media, you are missing out on one of the most effective forms of marketing on the internet. Build trust, build brand and build your business. If your web design company in Las Vegas didn’t tell you about the wonders of social media, it’s time to move on.