Purchasing Power: Where The Money Is Going This Holiday Season

Every year the holiday shopping season seems to get longer and longer. With Thanksgiving on the horizon it’s time to take a closer look at this seasonal business boom. Watch out for these hot trends and savings strategies to make the most of your money this holiday season.

Shop At Home

Much like the last few years, internet sales are expected to boom again this year, so retailers should definitely brush up their SEO. According to eMarketer, online sales could increase up to 13.9% this holiday season. This will reduce foot traffic in stores, so consider where you shop carefully – 2015 might just be the year the crowds thin in brick and mortar stores, making for less competition. Either way, you’ll still have to be an early bird to get the best products. Scout online and in stores to see where the best deals are.

Cut Costs On Holiday Travel

With hordes of travelers on the move this holiday season, waiting for the last minute to score a travel deal could backfire, leaving you stranded instead of celebrating. Instead of waiting, consider shopping strategically for airfare tickets using individual airline sites rather than discount ticket sites. Keeping a careful eye on both can help you snag the best deal.

Another great way to save on holiday travel is to travel on the actual holiday. Most people would rather avoid holiday travel, but especially for shorter flights, it may be possible to coordinate your travel with your holiday bash. It’s also worth considering ground travel for your holiday trips – maybe this is the year to journey by train to your destination.

Cook Up Some Treats

Among this season’s hottest toys are some cool new twists on the old Easy-Bake Oven. This includes the Teenage Mutant Ninja Turtles Pizza Oven, one of the first variations to strategically draw boys into the kitchen. The Girl Scouts have also gotten in on the game with their Girl Scout Cookie Oven. Moms may want this as much as their daughters, both for the nostalgia and the sweet treats. Now Girl Scout cookie season never has to end!

The Movie Market Is Strong

Many of the other top toys this holiday season stem from major movie franchises, including the Star Wars reboot, Jurassic World, and the most recent encounter with the Despicable Me minions. Topping one hottest toys list is the Jurassic World Chomping Indominus Rex Figure. Joining this reptilian re-creation are a Lego Jurassic World building kit, a Disney Frozen Fever Elsa doll, and a jumbo talking Dave to bring the minion’s humor home. If these are on your kid’s hot list, look for opportunities to grab them soon before they’re gone.

Get Smart

One big holiday trend for grown-ups this year is smart home technology. Fitting comfortably into our tech-obsessed culture, smart home products can also make your home greener by helping you cut energy use by controlling house temperature or allowing you to turn lights on and off remotely.

Smart home tech can also be just for fun. Popular this year are the Ring Video Doorbell that transmits video from your doorstep to your phone or tablet and the Petzi Treat Cam. With the Petzi Treat Cam, attentive pet owners can check in on their pets, speak to them through the device, and even release a treat for them.

Toys For The Big Kids

Don’t forget that even grown-ups like to have a little fun during the holiday and nostalgic toys like Troll dolls are making a comeback. But don’t be surprised if the adults in your life also latch on to the new “in” things, like the 3Doodler Pen that takes 3D printing and makes it handheld or kinetic sand for desktop playtime. Isn’t this kind of pleasure what the holidays are for?